Pruvit (or Prüvit) is an MLM company that is capitalizing on the supplemental ketone craze. We’ve received a few inquiries about the company, so here’s our official Pruvit Review based on what we know so far about the company.
Industry: Nutritional Supplements, Multi-Level Marketing
When deciding whether or not to join an MLM, it’s important to pull back the marketing curtain and ask yourself these questions:
- The Product: Do they have a viable product that will stand up to scientific scrutiny and is mass-marketable?
- The Leaders: Have their founders/leaders been heavily involved in other failed MLMs or had SEC/FTC action taken against them?
- The Money: Will you have a realistic chance to make money?
Pruvit is currently selling their flagship product KETO//OS in a variety of flavors. Apart from the flavor, the only real difference is that some contain caffeine while others do not. Here’s the breakdown:
KETO//OS – Orange Dream
KETO//OS – Chocolate Swirl
KETO//OS MAX – Maui Punch
KETO//OS MAX – Raspberry Lemonade
KETO//OS MAX – Swiss Cacao
Though the Pruvit website has a clear disclaimer that their exogenous ketone product KETO//OS is “not a weight loss product”, you wouldn’t get that impression from all of the customer/distributor testimonials featured on the website and Social Media. Having trouble finding/reading the disclaimer? That’s the point (hint: it’s in the footer).
Caution #1: KETO//OS has not been tested and claims about KETO//OS have not evaluated by the FDA.
Caution #2: KETO//OS has not been designated an official weight loss supplement.
Caution #3: Claims about KETO//OS (other than it being a weight-loss product) seem to vary wildly between extremely vague and a bit outlandish. You can see a range of these testimonials on their “What People Say” page. Here’s a sample:
- “More energy, focus, and drive“
- “I’m more fit, healthier, and better than I’ve ever been“
- “The effects are simply amazing“
- “Big improvements in energy, moods, and mental clarity“
These testimonials could easily be endorsing any one of the thousands of products in the “supplements” industry. Other claims on the website and on Social Media include helping reduce PTSD and yes, even curing cancer! A quick Google search shows a variety of videos and websites that boast a lot of different benefits that generally go unsubstantiated.
A good question to ask yourself (or the Prüvit distributor recruiting you) is:
If this is truly miracle product (a powder mix that cures cancer would certainly qualify), then why are Pruvit leaders limiting sales by utilizing a multi-level marketing structure, instead of selling directly to consumers via stores and e-commerce?
Pruvit also claims that their product works best when paired with a ketogenic diet (a low-carb diet similar to Atkins). That begs that question—is it the product or the diet that is helping customers lose weight?
On to the science. Despite what Pruvit and its ambassadors claim, ketones are the second-best fuel option for your body behind glucose, which is why your body only creates/burns them in dire situations—like when you haven’t eaten for multiple days. And, extra ketones in your body are generally a really bad thing because it makes your blood acidic. For diabetics, it can potentially lead to a life-threatening condition called ketoacidosis.
Here’s a bit of background about ketone bodies from the U.S. National Library of Medicine:
Ketone bodies (primarily BHA and AcAa) are strong acids. They dissociate freely and produce a large amount of hydrogen ions. This overproduction of hydrogen ions overwhelms the buffering capacity of the body, quickly leading to metabolic acidosis. All of the described changes in metabolism contribute to the ongoing state of hyperglycemia, glucosuria, osmotic diuresis, electrolyte changes, ketosis, and acidosis which are seen with DKA.
If Pruvit had a product that could potentially kill diabetics, wouldn’t there be disclaimers EVERYWHERE on the website? Our guess is that there are so few actual ketones in the product that there is no real risk of hurting anyone. And, for non-diabetics, the human body responds to extra or unneeded ketones by simply urinating them out before they have a chance to do much of anything.
That’s why potential customers are given samples and then a urine test strip to prove that KETO//OS is delivering ketones into their body. That’s well and good, but if you are ingesting a supplement, wouldn’t you want your body to actually be digesting and utilizing the supplement, rather than merely passing it through your urine?
It seems likely that there are 3 options (or a combination of multiple options) here:
- KETO//OS doesn’t really contain enough ketones to do anything impactful (either beneficial or harmful)
- Your body doesn’t really need exogenous ketones (unless you are really in a state of ketosis, in which case your body will make all of the ketones you need), and simply passes them through your urine without taking notice
- Caffeine is responsible for any boost in energy and “mental clarity” observed by KETO//OS consumers
Either way, do you think KETO//OS is really helping people as Pruvit claims?
Companies are reflections of their founders and leaders, so you should always research the top executives of an MLM you are joining. In addition, you should always be suspicious of a company that doesn’t readily disclose who their leaders are. Can you find any information about the founders and top executives on the Pruvit website? Neither could we.
After looking at other sources of information across the web, here’s what we DID find:
Terry LaCore – Founder/Director
- Other MLM Involvements:
- Natural Health Trends Corporation (now known as NHT Global)
- RippIn (folded)
- bHIP (folded)
- Vapt (folded)
- Direct Sales Software (folded)
- Settled an SEC securities fraud charge in 2008 when he was with NHT Global
- Sued by NHT Global for breech of contract after he left the company and started bHIP Global
- You can find a full list of companies he is involved with here
Christopher Harding – Founder/Director
- Other MLM Involvements: None found
Brian Underwood – Founder/CEO
- Other MLM Involvements:
- Zaggify (folded)
- RippIn (folded)
Rob DeBoer – Founder
- Fined $150,000 by the FTC for helping operate an illegal ponzi scheme through an MLM called BurnLounge.
- Under investigation by Truth In Advertising for making illegal health claims.
Michael Rutherford – Top Distributor
- Other MLM Involvements:
- RippIn (folded)
Dustin Schaffer – Top Distributor
- Other MLM Involvements: None
Jennifer Grace – Legal Counsel
- Other MLM involvements:
Troy Dooly – Compliance Enforcement Officer
- Other MLM Involvements
- Too many to count.
- Fined by the SEC in 2013 for not disclosing his relationship with Zeek Rewards (a Ponzi scheme whose founder was convicted of securities fraud last year by the SEC)
Are you confident that these leaders can build a successful future for Prüvit and will be looking out for your best interests?
Pruvit Business Opportunity
Alright, so we’ve taken a look at the product and Pruvit’s leaders. If you are convinced it’s a good idea to join the company based on those 2 elements, then you should ask yourself: am I able to make any money? Like all MLMs, unless you join at the very beginning, the odds are astronomically low that you’ll see any kind of return on your investment. Let’s take a look at Pruvit’s income opportunity in particular: you can find their Rewards information here. I’ll give you a few minutes to read through that and try to figure out their payment structure. Still confused? You should be, because they have purposely made it extremely difficult to understand the payment structure. This makes it really easy for them to change terms later on and make it even harder for promoters to earn money. Don’t believe me? Here is the official Pruvit Income Disclosure Statement that gives a true indication of how much you will earn as a Pruver.
That’s right folks—for all of the time you will spend at conferences, calling friends and family to tell them about this “opportunity”, and spending money to build up inventory, you are only set to make $500-2000 annually in gross income. For those not familiar with the term, gross income is your income BEFORE all expenses are factored in. It’s easy to see that all of the time and money you will spend on Pruvit won’t be worth it in the long run, unless you are one of the few distributors who were involved with the company from the beginning (like Michael Rutherford).
Pruvit Customer Reviews
The Better Business Bureau tracks customer and employee complaints for companies all across the United States, and is a good place to start when understanding whether or not a company is in good standing. Pruvit currently has an F rating due to the number of complaints piling up from customers. The complaints center on misleading advertising/sales, billing issues, and quality problems with the product.
One especially troubling complaints centers on how a customer’s credit card was stolen and was mailed product even though they have nothing to do with the company. Are Pruvit distributors getting desperate to hit goals and are now resorting to fraud to boost sales?
So, is Pruvit a pyramid scheme? It generally follows the same principles of a pyramid scheme, in that the people who get in on the ground level make the majority of the money based on people who join later. Also, the vast majority of distributors will end up losing money, even though they were pitched on the idea of earning hundreds or thousands of dollars. In our opinion, that makes Pruvit a scam.
Given what you now know about Prüvit’s products, leaders, and your ability to make money in an MLM structure, do you still think it’s a good idea to sign up? Let us know in the comments.
See any edits or corrections needed for this review? Email us at firstname.lastname@example.org