In a Facebook post earlier today, multi-level marketing company Jamberry announced a new line of haircare products under its JamBeauty label. Previously, Utah-based Jamberry focused almost exclusively on selling nail wraps and other nail beauty products.
Jamberry was founded in 2010 by sisters Lyndsey Ekstrom, Christy Hepworth, and Keri Evans after noticing an untapped market in the direct selling industry for DIY nail wraps. Today you can find over 450 different patterns of wraps on their site due to licensing deals with professional sports leagues like the NBA and NFL and iconic movie franchises like Star Wars.
In recent years, Jamberry branched out into other nail, hand, and footcare products like lotions, cuticle pens, nail files, and even supplements.