What is the Direct Selling Association?

By | 2018-05-09T15:26:22+00:00 July 10th, 2016|Categories: MLM Glossary, Multi-Level Marketing|

The Direct Selling Association (DSA) is the lobbying group for direct selling companies in the U.S., United Kingdom, Australia, Malaysia, Singapore, and New Zealand. Members of the DSA consist primarily of companies that utilize a multi-level marketing structure to generate revenue. MLM companies are characterized by large incentives to recruit other members or distributors, and less emphasis on selling the product to consumers.



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